Noise Machine Identity

Noise machine was a simple unique app in a saturated market of sleep and focus related sound experiences. They needing a striking identity to accelerate their growth and enter the next evolution of their product

Role

Lead Designer

Platforms

iOS App

Duration

4 months

Problem Statement

Noise Machine app sat in a highly saturated market and needed a brand identity to both elevate and differentiate itself from competitors.

Iteration

Through continuous reserach surveying, real time tableau data, and targeted user testing we were able to establish a metric baseline and clearly understand user behaviros and painpoints specific to the home screen

Distillation

Casting a wide net is critical in brand identity exervcised. Over the course of 6 months I worked continuously wiht product owners and stakehodlers to hone in on conceptual directions

Solution Statement

We enabled higher engagement and viewership from the home screen through intutive content disocvery paradigms, bringing clarity to machine learning functionality, and elevated

Improved Architecture and Navigation

We addressed navigation and archee